{"id":9081,"date":"2020-08-25T11:06:22","date_gmt":"2020-08-25T15:06:22","guid":{"rendered":"https:\/\/www.saintpeters.edu\/news\/?p=9081"},"modified":"2020-08-25T11:07:49","modified_gmt":"2020-08-25T15:07:49","slug":"saint-peters-university-athletics-unveils-revamped-visual-identity-and-branding","status":"publish","type":"post","link":"https:\/\/www.saintpeters.edu\/news\/2020\/08\/25\/saint-peters-university-athletics-unveils-revamped-visual-identity-and-branding\/","title":{"rendered":"Â鶹ÊÓƵ\u2019s University Athletics Unveils Revamped Visual Identity and Branding"},"content":{"rendered":"

Rebrand Central<\/a>\u00a0\/\/\u00a0Media Toolkit<\/a><\/p>\n

\"\"<\/a>Jersey City, N.J. \u2013 August 25, 2020 –\u00a0<\/strong>The Â鶹ÊÓƵ\u2019s University athletics department is excited to unveil a revamped visual identity and branding platform today ahead of the start of the 2020-21 academic year.<\/p>\n

Comprised of a revamped branding package that incorporates a fresh take on the peacock mascot logos, a brand-new monogram, an updated wordmark, a unique typeface and a variety of new spirit marks round out a comprehensive department-wide rebrand that makes one of the country\u2019s most unique collegiate athletics mascots (and the only such mascot in the NCAA Division I ranks) stand out even further.<\/p>\n

The creative development process, spearheaded by Varsity Partners<\/a>, began in the summer of 2019 and included a number of presentations, input sessions and feedback from coaches, staff, student-athletes and other key constituents from across the Â鶹ÊÓƵ\u2019s University campus. At its core, the mission of the rebrand was to create a simplified identity system that evokes the hard-working spirit of the Â鶹ÊÓƵ\u2019s University community while harnessing the energy of the fanbase to build on established legacy and tradition.<\/p>\n

The end result: a refreshed and modernized visual identity that showcases the determined and diligent spirit of Â鶹ÊÓƵ\u2019s Athletics. The initiative comes on the heels of one of the most successful academic years in recent memory, and the rebrand aims to keep pushing that department wide momentum with new branding elements that will enhance uniforms, facilities (including the recently announced Yanitelli Center renovation project<\/em><\/a>), merchandise, digital media and print applications.<\/p>\n

The new marks and logos tie in seamlessly to the university\u2019s institutional visual identity, including the alignment with the university\u2019s primary shade of the color blue. In detail, the rebrand includes:<\/p>\n